8 Comments
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Alexander Chee's avatar

In my experience radio hits sell the most books.

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Haili Blassingame's avatar

I love that!! I do know that when our listeners are engaged they are ENGAGED

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Jeffrey Yamaguchi's avatar

Thank you Haili, this is so incredibly helpful. Really appreciate all the insights you shared, and all the interviews you did with other producers on these very impactful NPR shows. One thing that really stood out is how the external pitch is just step 1 — that more internal pitches have to happen to secure a booking, so that pitch really has to be thought-through and be right for that particular moment and that particular show. Fantastic knowledge to share with the book community.

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Haili Blassingame's avatar

I’m so glad this was helpful!! And you’re exactly right about that last part. (I’m also a big fan of your substack and your publishing timeline series 😄)

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Saran's avatar

This is so helpful! Thank you for sharing!

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Haili Blassingame's avatar

Ofc!!

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Tawny Lara's avatar

Lovely working with you! Writers should 100% sign up for Leigh Stein’s virtual events. Great humans having great convos 🤘🏽

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Haili Blassingame's avatar

You too Tawny!!!

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